IS BODY CARE A MISSED OPPORTUNITY IN SKINCARE?
Body Care the Most Loved Category in The Beauty Buddy App
Body Moisturiser was the most loved skincare category in the Beauty Buddy app for the last six month period. The post pandemic shift has been noticeable. For the same period in the previous year hand creams were topping the most reviewed, wanted and most loved category and product tables.
2023 will see consumers continuing to focus on their overall wellness. The simplification of facial skincare routines will allow time for body care to be a part of this daily self-care ritual. Instead of being luxurious pleasures, consumers are starting to view these products as basic everyday necessities.
When we analyse the sentiment score in the reviews, the Body Moisturiser category has the most positive reviews within skincare, 93% of these reviews are rated four or five stars, with five being the highest possible score.
Body Moisturisers continue to appear in the top spots this period, when we delve into our Beauty Buddies attributes and look at their body skincare concerns this is no surprise, 84% have at least one body skincare concern. More than half, 57% of our users are worried about stretch marks, 47% are bothered by cellulite and 35% are suffering from itchy skin.
As far as brands go, CeraVe topped the brand buzz score. This means that our Beauty Buddies scanned, searched, reviewed and wanted products from this brand the most. Aveeno topped the best-rated brand, with an average rating of 4.84 stars out of 5.
When we look at the highest rated products in Beauty Buddy during this period, it’s exciting to see the number one spot being taken over by a product not previously listed in the top 100. A product that was a finalist in the Beauty Buddy Awards for Best Body Moisturiser 2022 as ‘voted’ for by our Beauty Buddies, Soap & Glory, The Righteous Butter Body Cream.
This year, it’s anticipated that consumers will continue to simplify their daily routines by making small adjustments like choosing multipurpose products. This gives the consumer the opportunity and the time to incorporate body moisturiser into their daily skincare routine. The number of Beauty Buddies adopting this additional element of self care is already on the rise and we expect that it will continue to grow this year.
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