INTRODUCING BEAUTY BUDDY’S NEW REWARD PROGRAMME
At Beauty Buddy, we are always seeking ways to empower our community of beauty enthusiasts and make a positive impact on the world. That's why we were thrilled to launch our reward programme, a true win-win initiative!
SEPHORA'S SEPHORIA RETURNS: BEAUTY MEETS GAMIFICATION IN A HYBRID EXPERIENCE
Sephora, the renowned beauty retailer, has announced the highly anticipated return of its beauty event, Sephoria. This year, Sephoria will be presented as a hybrid experience, featuring both an in-person event in New York City and an immersive virtual experience.
MAYBELLINE'S VIRAL LONDON TRANSPORT STUNT TAKES THE INTERNET BY STORM
Maybelline's ground-breaking London transport campaign captivates online audiences with oversized lashes, sweeping social media with viral clips and hyper-realistic animation.
FACIAL COSMETICS TRENDS IN 2023: WATER-BASED FOUNDATIONS, MATTE FINISHES, AND MULTITASKING PRODUCTS LEAD THE WAY
The beauty industry is experiencing a surge in sales and innovation in makeup products, driving the growth of the color cosmetics business in 2023.
SUSTAINABILITY A KEY FACTOR IN GEN Z AND MILLENNIAL SHOPPING HABITS
Nearly 60% of Gen Z and Millennial shoppers have stopped buying brands that do not effectively communicate their environmental credentials or do not have them at all.
L’OREAL’S VALUE SURPASSES $12 BILLION, LEADING THE COSMETICS INDUSTRY
L’Oréal has maintained its position as the "world's most valuable cosmetics brand" for the fourth consecutive year.
DREST PARTNERS WITH BAKEUP TO BRING HYPER-REAL BEAUTY LOOKS TO MOBILE GAME
The collaboration between BAKEUP and DREST allows everyone to explore their own art-inspired storytelling on their avatars.
EMIRATES UNVEILS THE EMIRATES BEAUTY HUB IN COLLABORATION WITH DIOR AND DAVINES
Dior and Davines will collaborate with Emirates to establish The Emirates Beauty Hub, located at the airline's Dubai headquarters.
L’OCCITANE GROUP LAUNCHES AMBITIOUS PLAN TO ACHIEVE NET-ZERO EMISSIONS BY 2050
L’occitane Group aims to reduce its carbon footprint by 2031 and ultimately achieve net-zero emissions by 2050.
BEAUTY BUDDY LAUNCHES LOYALTY PROGRAMME
At Beauty Buddy, we’re all about giving back to our community of beauty lovers. That’s why we were thrilled to launch our new loyalty program! We’ve made it super easy for Beauty Buddies to earn points and make a difference in the world.