At Beauty Buddy, we are always seeking ways to empower our community of beauty enthusiasts and make a positive impact on the world. That's why we were thrilled to launch our reward programme, a true win-win initiative!

Sephora, the renowned beauty retailer, has announced the highly anticipated return of its beauty event, Sephoria. This year, Sephoria will be presented as a hybrid experience, featuring both an in-person event in New York City and an immersive virtual experience.

Are you ready to discover the true power of product reviews?

Get excited, because in this episode of Future of Beauty Unfiltered, Wendy Slattery, co-founder of The Beauty Buddy, explores the exciting evolution of consumer purchasing behaviour. She reveals just how much influence positive & negative reviews have on this dynamic category. Ready to listen?