MAKEUP/SKINCARE HYBRIDS
One trend that we have noticed and anticipate will continue gaining momentum is the use of hybrid makeup/skincare products. Consumers are seeking ways to streamline their beauty routines by melding together their skincare and makeup steps, reducing the need for layering numerous products. In light of this, cosmetic items that incorporate nourishing ingredients like SPF and hyaluronic acid are becoming increasingly sought after. In the coming year, we anticipate an influx of more hybrid makeup products that seamlessly blend skincare and cosmetic benefits.
These products typically contain ingredients that provide skincare benefits such as hydration, sun protection, and anti-aging properties, while also providing coverage or color correction like traditional makeup.
There are a variety of makeup and skincare hybrids available on the market, including products that have become quite familiar, such as BB creams, CC creams, and tinted moisturizers. These products combine the benefits of both makeup and skincare, making them an ideal choice for those seeking a streamlined beauty routine with multi-functional benefits. e.l.f. Camo CC Cream boasts a wealth of benefits. This multitasking cream is formulated with nourishing peptides and niacinamide, which work in tandem to hydrate, plump and smooth your skin while also providing protection. It is also enriched with collagen, ensuring your skin stays soft, supple and oh-so-radiant!
Everywhere we look more and more makeup staples are being re-invented to include more beneficial skincare elements. Take a look at Monika Blunder’s innovative Kissen Lush Lipstick Crayons. In 6 fabulous shades they are designed to provide the colour payoff of a lipstick with the added nourishing benefits of a lip balm. They contain ingredients such as Edelweiss extract, a powerful antioxidant beneficial for dry and sensitive skin. Meadowfoam seed oil to help seal in moisture and keep skin supple. Jojoba seed oil, a hydrator and emollient that helps balance the natural oils of the skin and much more.
Some of the popular ingredients being included in hybrid makeup/skincare products include:
Hyaluronic Acid: A hydrating ingredient that helps to plump and smooth the skin.
Vitamin C: A potent antioxidant that helps to brighten and even out skin tone.
SPF: A crucial ingredient for protecting skin against damaging UV rays.
Niacinamide: A form of Vitamin B3 that helps to reduce the appearance of fine lines and wrinkles, as well as brightening the complexion.
Peptides: Amino acids that stimulate collagen production and help to firm and tighten the skin.
Retinol: A form of Vitamin A that is known for its ability to reduce the appearance of fine lines and wrinkles.
Botanical Extracts: Natural plant extracts that have various benefits for the skin, such as soothing and moisturizing properties.
These ingredients are being included more often into hybrid makeup/skincare products to provide the skin with added benefits beyond just simply enhancing one's appearance and beauty consumers are loving these products.
Makeup skincare hybrids are becoming a more popular choice for those who want to simplify their beauty routine or achieve a natural, dewy look while also taking care of their skin. While these products can provide some skincare benefits, we see consumers using them to enhance, not replace, their day to day skincare routine.
