SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about trend in the beauty industry to find out which makeup trends they find most fascinating and whether social media has affected their decision to follow such trends.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about International Standard Certifications in beauty an cosmetic products. Their knowledge about them and how important are when buying beauty. Here are some of the highlights.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about SPF. How, when and why they use it. Here are some of the highlights.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their makeup purchasing habits. Here are some of the highlights.

Let’s take a look at the top products our Beauty Squad have added to their ‘Want’ lists. There are always products that generate extremely high buzz scores in Beauty Buddy, the app. These products are in high demand, regularly reviewed and consistently rank at the top of our leaderboards. Check out the products currently topping these lists…

Makeup skincare hybrid refers to a type of cosmetic product that combines the benefits of both makeup and skincare. These products typically contain ingredients that provide skincare benefits such as hydration, sun protection, and anti-aging properties, while also providing coverage or color correction like traditional makeup.

In the beauty industry, the volume of existing and newly launched products can be a little overwhelming to consumers. Knowing which products will suit you, your skin type or even how to use a product correctly drives consumers to research online. Ratings and reviews are a key source of information for consumers during this evaluation process. Reviews ultimately provide the social proof consumers need in that “Will I? Won’t I?” purchasing moment.