International Standard Certifications in the beauty and cosmetics industry.
How important are they for consumers?
Let’s take a look at what our Beauty Buddies have to say on the subject.
In an era where product claims can be abundant but not always substantiated, certifications provide a solid foundation of credibility for consumers. These certifications act as a testament to rigorous testing, adherence to stringent standards, and commitment to ethical practices throughout the supply chain.
By obtaining international certifications, brands demonstrate their dedication to transparency, safety, and sustainability. Moreover, certifications empower consumers to make informed choices, allowing them to navigate the vast array of beauty and cosmetic products with confidence.
Whether it's cruelty-free certifications, organic labels, or eco-friendly stamps, these international certifications pave the way for a more responsible and conscientious beauty industry. But are those certifications really important to beauty consumers? Are they actively looking for certified products?
To find out more we asked 200 of our Beauty Squad members some questions about the importance of international certifications in their purchasing decisions. Our aim was to understand their awareness and knowledge about this topic, as well as their current preferences for certified products. Here’s an overview of our findings.
Next month Beauty Buddy is launching some new features in the app regarding certifications. Our Beauty Squad will have the ability to filter products by certification type. Every review on the newsfeed will display the relevant product certification logos. Key information will also be available so that our consumers can learn more about theses certifications and whether they are relevant to them or not.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
