NATURE’S JOURNEY
Simple, dependable wellness solutions to help you enjoy a mindful moment amid the mayhem of everyday life.
Tell us a little about Nature’s Journey?
We’re a small team – each with different but contrasting experience and united by a genuine desire to help people feel good, every day. Our range of skincare and aromatherapy solutions help provide a mindful moment of me-time amid the mayhem of everyday life.
All our products are made in small batches right here in the UK. We’re proud to be Certified B Corp Pending and certified by The Vegan Society. All our formulations are cruelty free.
Nature’s Journey is ‘Wellness for the Modern Generation’, can you explain what this means?
We’re living in a world that is constantly connected – where the lines between work and play are
blurry at best, and where stress and anxiety have inevitably crept into our daily lives. And it shows –
on our skin, in our mood, and our overall wellbeing.
We know, from our many years’ experience working in the world of wellness, natural health, and
beauty, that taking a few moments daily to enjoy a little bit of self-care can have a positive and lasting
impact on our health and wellbeing.
We wanted to create a range that wasn’t defined by gender, or by skin type – but something that
everyone can rely on as an antidote to the impact of modern living.
CBD is one of your key ingredients and is relatively new to Wellness and Skincare products. What are the benefits of CBD and have you faced any challenges using this in your products?
When taken orally (either as a tincture or capsule for example), CBD is known to help address the symptoms associated with stress and anxiety. When applied topically to the skin, it has several benefits –it is effective at helping to regulate the production of sebum (which is great news for those with an oilier skin type), as well its anti-inflammatory properties and calming effect on the skin which makes it especially useful for skin types that are more reactive and problem prone.
One of the struggles we’ve been experiencing is the attitude toward CBD. There’s a lot of misinformation around safety – and with that comes a lack of consumer confidence, so for us, it’s super important to be able to give our consumers the information and reassurances they need to make an informed purchase. The difficulty is that due to this misinformation (and misunderstanding), it has been a real challenge to utilise advertising platforms such as Instagram and Facebook, as they restrict the advertising of CBD-based products. This has made spreading the word about our new brand fairly difficult!
We’re on a mission to change the face of the CBD industy - away from the association with Marijuana and ‘getting high’ and towards the real benefits that everyone can achieve from using CBD skincare. As an ingredient, we believe that CBD is no different to any other plant – and we have the added advantage of growing our own CBD, so we have complete traceability, from seed to self.
What was the highlight for Nature’s Journey in 2022?
We were delighted to finally launch our brand to the world in the Autumn. After a couple of years of development and refinement, it was great to hear such amazing feedback from our community. But I’d have to say that our biggest highlight was being certified by The Vegan Society and receiving our B Corp pending certification. We know that consumers are increasingly looking for reassurance that theproducts they use are not only going to work – but that they do some good along the way. It felt like a natural choice for us, and we’re very proud that our efforts have been recognised.
What can we expect from Nature’s Journey in 2023?
With so many brands in the marketplace, we really want to establish Nature’s Journey as a trusted source of information – and of course, effective, ethical formulations. So, our focus this year is very much around continuing to build our community and sharing our range with as many people as possible… oh, and we *may* also have some exciting new additions to our range in the pipeline, too!
What is one thing you’d love consumers to know about your brand?
Oooh, that’s a tricky one! – there’s LOTS that I’d love consumers to know! – but I guess it would be that not all brands are created equal. I’ve worked in the world of beauty and wellness for close to two decades, so I’ve seen my fair share of brands, and genuinely (although I guess I am a little biased),these are some of the best products I have ever used – they really work, and knowing that they’re ethically, sustainably produced is an added bonus.
For more information check Nature’s Journey website
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